Friday, January 16, 2009

12 Dynamic Techniques To Attract More Online Sales

Practice just a few of these proven marketing techniques to dramatically increase your online sales.

1. Write your own e-book, create your own e-book, or both. Offering a personalized e-book as a bonus item on your website is a great way to add value to your customers and gain their trust for the additional knowledge you provide them.

2. Create a members only access section on your website. Instead of charging for the exclusive service you can offer it as an added bonus to further encourage the customer to buy your products.

3. Dedicate a section of your website for free classified ads. Then you could exchange banner ads with other affiliate websites in your product niche and continue to build financially rewarding partnerships.

4. Provide two variations of your e-zine so customers can choose if they want ads included with their e-zines or not. Because some people hate ads incuded with e-zines and this will give them the option they’re looking for.

5. Publish your e-zine only on your website. Provide it free of charge as long as your prospects can subscribe to receive it. This will grow your email list, and it will keep you in regular contact with your customers which in turn will come back to you in more ways than one.

6. When you sell a product package you could also sell advertising space. You could sell banners, inserts, flyers, booklets, post cards, brochures, pamphlets, viral e-books, and online ads for digital products.

7. Offer daily or weekly cash give-aways or coupons for returning customers or as a way to bribe someone to subscribe to your newsletter, increase traffic, and create a buzz about your online business.

8. Provide free digital downloads like valuable e-books to provide useful knowledge that applies to your target customers in exchange for referrals. If a customer refers 10 of their friends you will provide a valuable digital download. A key is to always emphasize the value of what you’re giving away for free. If you fail to show the value, your customers may think the freebie is a piece of junk.

9. Dramatically and quickly increase the up the number of people who join your affiliate program by offering your product for free to the people that sign up for a very limited time. Make sure if you put a limited-time offer on anything that you enforce it to create that sense of urgency.

10. Let e-zine publishers join your affiliate program for free in exchange for free or discounted ads in their e-zines. This is a great way to get highly targeted prospect to your online store fast.

11. Don't always focus on making sales on first contact but rather focus on pumping up your lists of leads in your autoresponder because sooner or later as you send out your newsletter you will solve someone's problem. When you solve problems, you make sales.

12. Never give up. "Persistance is the most powerful force on earth, it can move mountains," Albert Einstein said.

articles by: Timothy McGaffin

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